International Tennis Hall of Fame Induction Celebration

After 14 months of creative development and planning, our team reimagined the International Tennis Hall of Fame’s Induction Celebration into a three-day experience honoring Maria Sharapova and Bob and Mike Bryan. The goal was to blend legacy, fan engagement, and star power into the most elevated induction weekend yet.

Thursday – Fit for Fame Dinner
The weekend opened with the Fit for Fame Dinner, where inductees received custom Brooks Brothers blazers designed by our in-house creative team, alongside speeches, surprise performances, and appearances from Hall of Fame legends.

Friday – Fame Fest & Celebrity Pro Classic
We launched the first-ever Fame Fest with sponsor activations, food trucks, live music, and interactive tennis programming, followed by a press conference with ITHF leadership. The day continued with the debut Hall of Fame Celebrity Pro Classic presented by Fidelity, pairing tennis legends with celebrities for a lighthearted afternoon on court.

Saturday – Induction Ceremony & Concert
Saturday featured the live-broadcast Induction Ceremony, highlighted by a surprise speech from Serena Williams. The weekend closed with the first-ever concert on Stadium Court, where Fitz and the Tantrums performed for nearly 2,000 guests.