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DraftKings Super Bowl

At 160over90, my team partnered with DraftKings to concept, plan, and produce their 2025 Super Bowl activation. We took over the iconic Brennan’s restaurant for the weekend, hosting a series of events with partners including H.Wood, Klutch Sports Group, Female Quotient, Smirnoff, Twisted Tea, and NYX Cosmetics. The weekend featured performances by Nelly, The Chainsmokers, Offset, and Flava Flav.

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